To achieve this objective, we developed a strategy of constant and transversal presence in the wide gaming territory.
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This is not the first time VISA global has been involved in this territory, but it is in Spain and we are very happy to know that we have done our bit.
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We are pleased to know that Chupa Chups is once again renewing its partnership with Play the Game, despite the adversities of recent years.
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Citröen has already counted several times on Play The Game to enter the gaming territory. This year, 2022, they wanted the most difficult yet, to remain linked to this territory but to include an important asset for them: cycling
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C&A is a multinational chain specialising in fashion for all types of audiences. In 1Q2022 they launched a new collection based on the National Football League (NFL), the collection contained sweatshirts, t-shirts, trousers, among other accessories.
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Jada Toys, the company behind the iconic Simba brand, was looking for a way to connect with its target and that's why Play The Game made them see that the gaming sector was a great opportunity to achieve their objectives.
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G2A is a global marketplace specialised in gaming where you can buy games, skins and much more.
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Many brands wonder what the profile of the blockchain fan is like. Once they have studied how they can reach them. The target is obviously interesting, especially because of the possibilities it offers in the future.
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Play The Game is an agency that helps brands and projects enter eSports and video games. We all know that to impact specific targets you have to be different and creative; we offer you new ways of advertising and communication that will achieve your goals.
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Play The Game is an agency that helps brands and projects enter eSports and video games. We all know that to impact specific targets you have to be different and creative; we offer you new ways of advertising and communication that will achieve your goals.
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Play The Game is an agency that helps brands and projects enter eSports and video games. We all know that to impact specific targets you have to be different and creative; we offer you new ways of advertising and communication that will achieve your goals.
Read More
The videogames sector is experiencing one of its best moments in our country, and it does not appear to be decreasing according to its trend.
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Everyone talks about eSports, record numbers, brutal growth, etc. It seems that you are identifying video games with eSports, when they have enough differences. For video games we understand from the Candy Crush on the mobile, Super Mario on Nintendo or Call Of Duty played in local, not multiplayer.
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It is an exaggeration, but if it is true that has interesting parallels with football that will make eSports a massive sport. In future posts we will analyze in depth each aspect, today we point the 5 from our most relevant point of view:
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There is Much talked about eSports in Spain, a unstoppable growth, large audiences, it’s the present-future, etc. They all are good news. But, have you seen any specific data regarding eSports in Spain? Besides from the accumulated LVP audience of the 15’ and 16’ season and some other historic data…
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Now you have to address the next question: what do we do? This terrain allows us creativity without limits: sponsorships, activations without positioning, advertising on new platforms, promotions with video games ... Each brand has specific needs.
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