HOW SHOULD YOU ENTER THE GAMING WORLD?
Below we give you a guide of steps to follow to access the gaming world and gamification with minimum risks and over insurance.
PHASE 1: PREPARATION
Information, information and more information. We can not go blind or get rid of the game.
We have constant access to public data and to restricted sources, but also to own and exclusive information.
Due to the constant change and evolution of the market we develop tools to obtain metrics, combine it with your marketing information and achieve an optimum result.
PHASE 2: STARTING POINT
Let's be very careful with the deployment of your brand, a good choice of output will give us an advantage in the short, medium and long term.
In the gaming world today there are thousands of potential interlocutors, each one has its particularities, defends its interests and ignores the others. Hardware, games, leagues, competitions, teams, players, casters and influencers, events, platforms of game and vision ... A titanic task.
PHASE 3: ACTION
We have few resources, let us move well. The rival is watching us and we probably have him in his sights.
Now you have to address the next question: what do we do? This terrain allows us creativity without limits: sponsorships, activations without positioning, advertising on new platforms, promotions with video games ... Each brand has specific needs.
Whatever is optimal, always from the perspective of optimizing the investment to 200%. ROI is the magic word that unlocks the next phase.
PHASE 4: WINNER!
We have been the best player, perfect score, we have entered the league of honor.
Excellent preparation, optimal choice, incredible execution will be synonymous with victory.