Reflection: Blockchain fans

Many brands wonder what the profile of the blockchain fan is like. Once they have studied how they can reach them. The target is obviously interesting, especially because of the possibilities it offers in the future.

The bad news is that there are no relevant studies on this target. Those of us who are involved in this ecosystem can affirm as our CEO Oscar Soriano says "It's not that easy to define". We know that doesn't help, but the point is that we can find very different profiles.

An investor in crypto is not the same as a fan of P2E video games or a NFT holder. Just as a fan of trap music is different from a fan of classical music.

What they have in common? Their interest in blockchain technology.

In case some people are still a bit lost, blockchain is a technology that, without the intermediation of third parties, allows us to carry out digital transactions in a secure, fast and decentralised way.

- Secure because the transactions that take place in a blockchain environment are encrypted by a code.

- Fast because it is highly efficient, allowing a large amount of information to be processed in a short time. This speeds up the transactions that are carried out.

- Decentralised as it does not depend on third parties. This means that there is no organisation or institution behind the operations, with no intermediaries.

This technology means that the range of possibilities is practically infinite and even more so in the future, but it is interesting to start working on this target now. Perhaps it would be like starting to understand Internet users in 1995.

From Play The Game we are already working in this web3 world (we will soon launch several projects we are working on), but we do not stop researching to understand, interact and see the possibilities of this new target. Sooner rather than later we will launch a small research on this target and we will share it with all of you. If you need more information, contact us and we will see the possibilities.