Case Study - Smilke (COVAP)

Context:

We came from working with them in 2021 and now we had a new challenge.

Seeing that the main objective was satisfactory (the introduction of the brand and product in the market in an organic way), the client evolved the objectives for 2022. We sought to consolidate the product within the gaming territory to try to become an endemic product in the ecosystem; we also planned to launch a range extension: Smilke Protein.

Proposal:

To achieve this objective, we developed a strategy of constant and transversal presence in the wide gaming territory.

Comprehensive management of social networks, actions with influencers, presence at events, relationship with esports (esports clubs) and promoting in-game presence (GTA V).

For the new launch (Smilke Protein) we used a similar strategy, but adapted to seek more impact with the attributes of competition and sport.

Value:

Such a plan requires a great knowledge of the ecosystem, it's not just about ranking influencers. It is about anticipating upcoming events, detecting opportunities at no cost, providing momentum or seeking cobranding actions with other brands.

And obviously managing all operations related to the brand's gaming in a comprehensive manner.

In short, knowing how to communicate to the gamer community to achieve the desired effect in relevance and sales.

Results:

In the 9 months of campaign in this year 2022 we have already achieved 7M impressions.

We have increased followers by 22% on average (between Twitter and Instagram) and we have generated a very high double-digit engage in both networks.

Client Opinion:

"PTG is easy to work with, they continually offer solutions to the objectives set as well as proposing new activations according to the new trends emerging in gaming"

Carlos Aranda León - Trade Marketing Manager at COVAP

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