Is there life beyond the eSports?

 Everyone talks about eSports, record numbers, brutal growth, etc. It seems that you are identifying video games with eSports, when they have enough differences. For video games we understand from the Candy Crush on the mobile, Super Mario on Nintendo or Call Of Duty played in local, not multiplayer.

  The video games sector is much larger at the quantitative level, that is to say it plays a lot more people to video games not understood as multiplayer than those who practice or see eSports (a ratio of 15 to 1). But there is also a big difference in the level of user typology, habits, etc .; Important is the proportion of girls who are in video games and who are practically missing in the eSports (this will disappear over time, but for now it is so).

 Let's go a step further, we will not detail the differences between them; If you want to know more about this contact us, we will be happy to discuss it with you.

 What we are going to do a little brainstorming of actions we can do with video games without touching the eSports. That is, we can squeeze the video games sector without having to follow the current trend.

 Advertising in Game. We can appear with advertising, in various formats, within a video game. Not only do we think of FIFA hurdles, there are many more accessible games with good distribution figures.

Influencers. Millions of influencers who talk about video games, and other topics, on Youtube and other platforms.

Promotions. We can reach an agreement to generate some promocodes that by the purchase of our product gives you a discount on the acquisition of video game X.

Advergame. We create a game with our guidelines, and our logo of course, and distribute it as much as possible in free to play mode. The more people who enjoy the game the more visibility and engagement they will have with the brand.

Gamification. We created a game, but unlike the previous, has a more concrete target. For example, we created a game for our sales network passing screens to learn the advantages of our launch and win in consideration.

Gamers Events (not just eSports). There are 100% eSports events (Gamergy for example) and others where there is a lot of public plays video games but no eSports (Barcelona Games World or Madrid Gaming Experience). We can have presence here and perform an interesting activation.

There are many other options, of course, as many as needs have.

The trend is what it is, and eSports have advantages over video games, but what we wanted to do in this exercise was to say that brands that want to work in the gaming territory but for some reason do not link to the eSports have a way out.