We bring one more edition of eSmarcon!

 The second edition of eSmarcon is back one more year. An initiative propelled by Play the Game Agency and ESADE which main objective is to stablish how marketing can play one of the main role in esports ecosystem.

Esports today represent a new mechanism where marketing experts can access a target that is increasingly complicated and difficult to reach by already old digital media. In addition, electronic sports currently represent a growing double-digit industry with competitive market access costs that make this sector a very interesting niche for brands.

With auditory complete and the success shown during the last edition of eSmarcon, Play the Game and ESADE bring once again the first national and European conference where marketing and esports converge in a single professional meeting point, a meeting led by the top leading brands in the national scene.

 We’ll repeat this initiative one more year, pioneer in Spain, so that both professionals who are already in the ecosystem and those who are starting to be interested can make their way into the field of esports.