Chupa Chups renews for 3rd consecutive time with Play the Game
We are delighted to know that Chupa Chups is once again renewing its partnership with Play the Game, despite the adversities of the last few years.
We are pleased to know that Chupa Chups is once again renewing its partnership with Play the Game, despite the adversities of recent years.
In February 2020 we were going to start sponsoring Chupa Chups in esports, but COVID got in the way. Fortunately, Chupa Chups and, in particular, an outstanding marketing expert like Jordi Rossell continued to defend his position, saying that it was an excellent option for the brand.
He also chose us to manage the agreement with Vodafone (at the time) Giants. In 2021 we renewed both the agreement and our management of the agreement, and Chupa Chups España became a global best case in esports.
With XCel in the UK and Karmine in France. That could only mean that things were being done well at all levels, from the brand, from the asset and, I suppose, from our side.
In 2022 we have renewed again, the sponsorship with Giants as announced last week and our renewal as a reference agency for Chupa Chups in gaming.
And not surprisingly, it is a brand loved by all the members of the agency!