WE ACTIVATE YOUR BRAND IN THE GAMING TERRITORY
INSIGHT
Action and decision-making are fundamental, but often it's better to analyze thoroughly before making a move. Our methodology and software help us identify digital communities that will be relevant to your brand. Our analysis is always independent and free from hidden interests or bias.
INFLUENCER MARKETING
No one doubts that content creators generate attraction and influence habits. They build digital communities in areas such as gaming, anime, sports, music, or K-pop. Our independence ensures that every recommendation is 100% beneficial for your brand.
CONTENT
To connect with your target audience, tell them stories. But don’t use recycled content from another platform or audience—create pieces that truly resonate, that align with their interests, and that build a real bond. If they’re not interested, it won’t work. The connection must always be genuine.
PHYSICAL EVENTS
Physical events are a must for digital communities—they bring their passions to life. Some attract over 100,000 attendees, filled with energy and excitement. It’s a powerful touchpoint. But be careful: make sure you’re sharing something that truly matters to them.
PROMOTIONS
Who said these spaces can’t drive sales? Promotions do work—but they need to be relevant, well-timed, and valuable. In the digital world, not everything goes: knowing the right coordinates and anticipating trends is key to generating impact and prompting action.
DISRUPTIVE SOLUTIONS
Gamified solutions can be used to convey key values. From custom video games (advergames) and process-enhancing dynamics (gamification), to immersive experiences with VR or AI applied to marketing. Disruption connects when it has purpose. Technology should serve the idea, not the other way around.
WE HELP YOU NAVIGATE YOUR ROLE IN THE NEW DIGITAL LANDSCAPE
New digital formats and disruptive technologies are incredibly exciting, but they can also be complex and create uncertainty. We have a deep understanding of digital communities, as well as expertise in gaming, VR, AI, and immersive environments, both locally and globally. But our biggest strength is our independence: we have no vested interests and don’t tolerate conflicts of interest. We offer tailored reports and specialized consulting for brands and organizations looking for personalized insights to guide their potential integration into the ecosystem.
“Decide whether or how to enter these territories with rigorous and independent analysis.”
SPONSORSHIPS AND BROADCASTING ACTIVATIONS
Sponsorship is one of the main entry points for brands in broadcasting, i.e. broadcasting on different platforms of content that appeals to new generations.
Events such as the Ibai La Velada del año, The Grefg's Esland Awards, the Kings League or Marbella Vice, among others.
Events with audiences in the millions and spectacular engagement. But also subject to fashions, trends and the ups and downs of an audience that is not very loyal.
Despite being 100% independent at Play the Game, we have a close relationship with the entire broadcasting ecosystem, whether they are influencers, crews, developers or other assets. This way, we will look for the option that best suits a brand based on its resources and values. We have all kinds of projects and are constantly looking for new possibilities.
But we cannot forget about activations. It's no good just putting your brand logo and waiting to see what happens. We have an activations team with experience in more than 400 projects.
We manage cross & sales promotions between brands and companies optimizing their products and services.
We also develop win-win actions between influencers in exchange for presence and visibility.
PHYGITAL SPONSORSHIPS
Sponsorship is one of the main ways brands enter digital communities, though it’s not the only one.
At Play the Game, even though we're 100% independent, we have a deep understanding of the entire new entertainment ecosystem, from digital communities in gaming, manga, anime, music, and sports, to influencers and other areas. This enables us to find the best fit for a brand based on its resources and values, while also considering the activation opportunities these properties offer our client.
We have all kinds of projects in search of new sponsorships.
We develop bartering actions between influencers in exchange for their presence and visibility.
Furthermore, we manage cross-channel and sales promotions between brands and companies, optimizing their products and services.
We reach collaboration agreements to cede the product in exchange for presence and notoriety.