eSports in Spain

 

There is Much talked about eSports in Spain, a unstoppable growth, large audiences, it’s the present-future, etc. They all are good news. But, have you seen any specific data regarding eSports in Spain? Besides from the accumulated LVP audience of the 15’ and 16’ season and some other historic data…

What is the size of the market? How many viewers are there and how many potential viewers? How are they demographically? What are their habits?

Many talk about global data, that if it is a € 700 million market, and are almost 400 million enthusiasts. They are very powerful data. But, does it matter to a brand that only works with the Spanish market? Little, very little.

We are one of many who are pushing for brands to enter the scene, but few of us are giving concrete data about Spain.

We are going to help a little those brands that see clearly that eSports are interesting for them. But they can’t be guided by global data neither for interpretations.

The next week, Play the Game will launch advanced data of eSports in Spain. Some is the data you that already suspect (but we quantify it), but others will leave you a amazed.

As an appetizer we will tell you:For eSports enthusiasts gardening is not very interesting...Lol. Being Serious: the average income of the people in this industry is 5% above the Spanish average.

 
blogÓscar Soriano