We are professionals of eSports

Play The Game is an agency that helps brands and projects enter eSports and video games. We all know that to impact specific targets you have to be different and creative; we offer you new ways of advertising and communication that will achieve your goals.

eSports are a different acces to the rest. Why? Because they capture audiences that are not in traditional media, have a massive reach, allow segmentation and generate more engagement and brand loyalty than other territories of communication.

In broad outline, what can we do for you?

There are infinite possibilities, we help you to turn your brand or project relevant to your target. The most relevant options:

Analysis of your target in the gamer and eSports environment. How your target is and behaves in the gaming and consumption environment, as well as the strategic definition, the detection of opportunities and mapping of options.

Sponsorship. We have agreements with almost all the big players of the eSports scene, from leagues to teams, without forgetting the events (with figures that can exceed 100,000 visitors), but always looking for the best option for brands.

Activations. If we sponsor or simply want to communicate to the target that we are in the gaming or eSports territory. Activations online with influencers, casters or minitorneos with prizes of your brand or promos adapted the gaming territory; And obviously also enhance branding and engagement in offline activations in existing events, tournaments on your channel or other generated ad-hoc.

Have you thought about advertising in gaming?

We advertise innovative and targetizada in the gaming territory. We work with leading viewing platforms like Twitch and other niche, not forgetting in-game advertising in different formats. From product placement, to integrated advertising or more traditional formats. Want to see your brand on the fences of the Rocket League stadiums? The successful game with more than 30 million registered players in your community? No problem, talk to us.

In-game advertising consists of inserting ads in video games through videos, posters, billboards ... the physical muppies are already transformed into digital and are part of the game. We talk about bringing outdoor formats within the video game at a price and a much more profitable and competitive investment, where your viewing and reach will be much greater. We make reality what others can not.

And, how to forget the ludification? ....

We know that getting to the millennial audience is complicated. It is a connected, totally digital generation that creates its own language and content on the internet, and of course, the gamer sector. We have the key to your brand to connect with them.

Even outside the gaming environment, for example in a tennis tournament, your target will be much more successful with digital animation and video games. Virtual reality, augmented, video games adhoc for your project, holograms, among many other options.

Ask us how, we guide you, we give you the best optimal solution and we do it. Whenever you want. Don’t stay behind and enter the new era of communication. Your customers are already waiting for you. With Play the Game, welcome to the present.