Case Study - G2A.COM

Context:

G2A is a global marketplace specialised in gaming where you can buy games, skins and much more.

In 2021 the brand trusted Play The Game to manage part of its communication in networks (more info here).

In 2022 we have renewed with them again and we wanted to continue increasing the power of the proposal.

Proposal:

The main objectives in this 2022 were:

To continue improving the KPIs of social networks and web, especially Discord and Instagram.

Continue to increase the engagement with the community

Creation of a Tiktok channel with abundant content.

For this we designed an organic growth strategy focused on quality content and flash actions, but that at the same time would support content creators and micro-influencers for the creation of unique actions and conversations.

Value:

We achieved successful management thanks to hard work and communication with the brand, this made it possible to carry out co-branding actions with well-known brands such as Domino's Pizza or Chupa Chups. Which gave even more strength to the marketing strategy.

Results:

It is an annual campaign, here is the data up to May against the annual target:

KPI: Reach RR.SS: 2.037.333/5.000.000

KPI: Reach Influencers: 3.051.230/7.000.000

Client Opinion:

"Thanks to Play The Game G2A is gaining more and more space in the Spanish gaming sector. In the first 6 months of collaboration we have doubled the traffic on the website and increased sales, we have established interesting collaborations with brands and influencers in the sector and most importantly, we have managed to enter into dialogue with our target audience creating an increasingly loyal community. Play The Game is a partner that knows the industry very well and knows exactly how to reach the hearts of gamers".

Maja Puchalska - Country Marketing Manager

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