Digital Communities, New Enterteainment & Gaming marketing | Influencer partnership management | Brand activation | Consultancy | Phygical events
WE ACTIVATE YOUR BRAND IN THE GAMING TERRITORY
CONTENT
To get closer to your target, tell them stories. But create content that he is really interested in and create connection points with you.
INFLUENCER MARKETING
Content creators are powerful drivers of engagement and habit change. Many of them thrive within digital communities tied to culture and entertainment, like gaming, anime, sports, music, K-pop, immersive experiences, and tech trends bringing their fans along for the ride.
DIGITAL
The new landscape of culture and entertainment is digital, opening up endless marketing possibilities. From unique series and custom social media content for digital communities to phygital events that seamlessly mix online and offline experiences.
PHYSICAL EVENTS
Physical events are a must for digital communities. They bring their passions to life in the real world. We're talking events with over 100,000 attendees, full of energy and excitement. It’s a perfect touchpoint for this audience. Just make sure you’re offering something they actually care about.
PROMOTIONS
Who says these new ways of experiencing culture can't drive traction? Promotions work, but they need to be relevant to drive action. The digital space operates on a different set of rules. Understanding them and staying ahead is the key to success.
ADHOC SOLUTIONS
Gamified solutions are a great way to convey key values and concepts for brands. Whether it’s custom-built video games (advergames), improving tedious processes (gamification), AI-driven marketing tools, or immersive worlds in VR.
WE HELP YOU NAVIGATE YOUR ROLE IN THE NEW DIGITAL LANDSCAPE
New digital formats and disruptive technologies are incredibly exciting, but they can also be complex and create uncertainty. We have a deep understanding of digital communities, as well as expertise in gaming, VR, AI, and immersive environments, both locally and globally. But our biggest strength is our independence: we have no vested interests and don’t tolerate conflicts of interest. We offer tailored reports and specialized consulting for brands and organizations looking for personalized insights to guide their potential integration into the ecosystem.
“Decide whether or how to enter these territories with rigorous and independent analysis.”
SPONSORSHIPS AND BROADCASTING ACTIVATIONS
Sponsorship is one of the main entry points for brands in broadcasting, i.e. broadcasting on different platforms of content that appeals to new generations.
Events such as the Ibai La Velada del año, The Grefg's Esland Awards, the Kings League or Marbella Vice, among others.
Events with audiences in the millions and spectacular engagement. But also subject to fashions, trends and the ups and downs of an audience that is not very loyal.
Despite being 100% independent at Play the Game, we have a close relationship with the entire broadcasting ecosystem, whether they are influencers, crews, developers or other assets. This way, we will look for the option that best suits a brand based on its resources and values. We have all kinds of projects and are constantly looking for new possibilities.
But we cannot forget about activations. It's no good just putting your brand logo and waiting to see what happens. We have an activations team with experience in more than 400 projects.
We manage cross & sales promotions between brands and companies optimizing their products and services.
We also develop win-win actions between influencers in exchange for presence and visibility.
PHYGITAL SPONSORSHIPS
Sponsorship is one of the main ways brands enter digital communities, though it’s not the only one.
At Play the Game, even though we're 100% independent, we have a deep understanding of the entire new entertainment ecosystem, from digital communities in gaming, manga, anime, music, and sports, to influencers and other areas. This enables us to find the best fit for a brand based on its resources and values, while also considering the activation opportunities these properties offer our client.
We have all kinds of projects in search of new sponsorships.
We develop bartering actions between influencers in exchange for their presence and visibility.
Furthermore, we manage cross-channel and sales promotions between brands and companies, optimizing their products and services.
We reach collaboration agreements to cede the product in exchange for presence and notoriety.
