OUR INDUSTRY
Digital communities play a crucial role in today’s world, blending culture and entertainment in unprecedented ways. They’ve become the global trend shaping younger generations.
The new frontiers of cultural consumption and emerging entertainment span digital communities and phenomena ranging from the gaming sector—with over 3 billion gamers worldwide and nearly €2.4 billion generated in Spain alone in 2022—to anime, where platforms like Crunchyroll already boast more than 15 million monthly users. It also includes many other territories, all driven by the disruptive revolution brought by technologies like artificial intelligence, augmented reality, immersive worlds, and new social media platforms.
An industry with strong growth that is setting—and will continue to set—the trend in the coming years. But it is also an industry on the edge of constant change and disruption.
OUR MISSION
Play the Game was born in 2016 with a clear purpose: to help brands (re)connect with their target audience.
We live in a world oversaturated with messages, facing hyper-fragmented audiences and significant attention deficits across all demographics.
But there are still many ways to reconnect with new audiences—and one stands out above the rest: the concept of community. Digital communities are high-quality user environments, marked by strong affinity and credibility, offering a unique opportunity for brands.
When we talk about digital communities, we can refer to video games (and their niches), but also to entrepreneurship, fashion and beauty, traditional sports, or new entertainment formats. And of course, to influencers and their communities.
Our independence and experience allow us to deliver the best opportunities to our clients—the brands. Since 2016, more than 70 top-tier brands have trusted us across over 500 projects.
“Work hard, have fun and make history”
— Jeff Bezos (Fundador de Amazon - 2014)