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Specialists in new entertainment since 2016
CONTENT
To get closer to your target audience, tell them stories. But don't use existing content from another media/target and rehash it, generate content that really interests them and generates points of connection with you.
PHYSICAL EVENTS
Physical events are a must for digital communities—they bring their passions to life in the real world. We're talking events with over 100,000 attendees, full of energy and excitement. It’s a perfect touchpoint for this audience. Just make sure you’re offering something they actually care about.
INFLUENCER MARKETING
Content creators are powerful drivers of engagement and habit change. Many of them thrive within digital communities tied to culture and entertainment, like gaming, anime, sports, music, K-pop, immersive experiences, and tech trends bringing their fans along for the ride.
PROMOTIONS
Who says these new ways of experiencing culture can't drive traction? Promotions work, but they need to be relevant to drive action. The digital space operates on a different set of rules. Understanding them and staying ahead is the key to success.
DIGITAL
The new landscape of culture and entertainment is digital, opening up endless marketing possibilities. From unique series and custom social media content for digital communities to phygital events that seamlessly mix online and offline experiences.
AD HOC SOLUTIONS
Gamified solutions are a great way to convey key values and concepts for brands. Whether it’s custom-built video games (advergames), improving tedious processes (gamification), AI-driven marketing tools, or immersive worlds in VR.
PLAY THE GAME AGENCY
Our mission
Play the Game was founded in 2016 with one clear goal: to help brands (re)connect with their target audience.
We know the digital space is one of the best ways for brands to regain relevance. These new territories include digital communities and video games (where we started), but also AI, new social platforms, immersive environments, esports, the metaverse, and emerging phygital experiences.
As a boutique, fully independent agency, we’ve seen remarkable success, becoming one of the leading names in this space. Over 60 top-tier brands and 350 projects back that up.
“Work hard, have fun and make history”
An industry that is constantly growing.
Digital communities are playing a key role in today’s world, blending culture and entertainment in ways we've never seen before. They've become the global trend defining younger generations.
The new frontiers of cultural consumption and entertainment span digital communities and phenomena, from the gaming sector to anime, with platforms like Crunchyroll reaching over 15 million monthly users. It also includes many other areas, all driven by the disruptive power of technologies like AI, augmented reality, immersive worlds, and new social platforms.
It’s a rapidly growing industry that’s setting (and will continue to set) trends for the years ahead, all in a landscape of constant change and disruption.
GROWTH IN VIEWING TIME ON TWITCH
““We compete with (and lose to) Fortnite more than HBO.””
"Digital communities are the new space to understand and connect with younger generations.".
