Case Study Volkswagen Pokemon
→ Context.
Volkswagen, one of the world's largest automotive manufacturers, has been noted for its commitment to electric vehicle technology and has launched several electric models in recent years, such as the Volkswagen ID.4.
→ Proposal.
When the second season of the Pokémon Twitch Cup came out, we saw an opportunity for Volkswagen, as they wanted to make their range of electric vehicles known to young people, so we proposed that they enter this event. In-game, i.e., within the game with an interactive Volkswagen zone, a special mission and a key element. This way, it would have the visibility and integration they were looking for. More than 30 content creators interacted with the brand in different ways, including well-known figures in the sector such as Illojuan, ElXokas and TheGrefg.
→ Value.
From Play the Game, and thanks to our partner, we integrated the brand into the event in a very natural way, creating storytelling and interaction points for the participating streamers. In fact, it was so well integrated that the streamers themselves congratulated us, and the fans perceived it in a very positive way. We took care of the constant monitoring and were able to ensure and optimize the visibility of the brand in the broadcasts.
→ Results.
+5M views
+155K unique viewers during the action.
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