At Play the Game, we suggested that ROG stick with its strategic approach, focusing on quality and staying close to the gaming community…
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Chocomel, a chocolate milkshake brand from the Dutch group FrieslandCampina, has once again teamed up with Play the Game Agency for the second consecutive year to connect with the younger audience...
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Iberia Express, one of the top airlines at Madrid Airport, aimed to connect with a younger audience and especially boost engagement with them…
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Burger King once again turned to Play the Game for an exciting challenge: to promote the launch of…
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In mid-summer 2023, Burger King launched the promotion "El King de la Baraja" in order to reward the loyalty of its customers, and to reach the different targets established.
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We have been working with El Pozo King Upp for 4 years, in different projects in esports, in La Velada de Ibai, even in AI, but in 2023 we saw the opportunity to enter Ibai and Piqué's new project: the Kings League, a new digital entertainment format that has revolutionized the way we used to watch football.
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When the second season of the Pokémon Twitch Cup came out, we saw an opportunity for Volkswagen, as they wanted to make their range of electric vehicles known to young people…
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The government of the Balearic Islands has been betting on web3 technology during 2022 and 2023. In 2022, we held a forum on the metaverse and the future of tourism with the aim of training and learning about the metaverse, blockchain and the new revolution coming to the tourism sector…
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They wanted to increase traffic to their restaurants and generate leads on their MyBurgerKing App, linked to the activation of their McLaren team sponsorship. To achieve this, they created special menus linked to F1 and the McLaren team…
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Play the Game proposed that Doritos participate in the third edition of the ESLAND Awards, this time hosted in Andorra…
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After Visa's help with Keres Esports, both have had a strong impact on the public.
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El Pozo King Upp is the "young" brand of El Pozo and after three consecutive years of trusting us we were not going to disappoint for La Velada of the year 2023.
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From Play the Game we proposed VISA to participate in the Queens League, the women's competition of the Kings League. From our point of view, it made sense as we were adding female athletes and new audiences, millennials and Gen-Z.
But it wasn't just about sponsorship with a logo, it was about creating relevant and organic trigger points for the audience.
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In order to reach the target proposed by Burger King, at Play The Game we proposed to communicate the campaign through content creators to generate not only notoriety but also relevance and engagement, as well as a link with the superhero territory as far as possible.
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During the Qatar 2022 World Cup, Burger King wanted to take the opportunity to indirectly link itself to the football territory (indirectly as McDonald's is the sponsor of the world cup), with the main objective of being in the conversation and generating relevance thanks to the event.
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In Christmas 2022 - 2023, Burger King asked us to help them with one of their flagship promotions "PillaFijo", which ran between December 1st and January 8th.
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From El Pozo King they trusted Play the Game again for this new event both in sponsorship and activation.
Working with the client, we proposed continuing with what worked for us in 2021, but new actions to increase visibility and engagement.
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Fitchin is an ambitious project that links the Web 3 world with gaming, backed by professionals with extensive experience in the sector
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To achieve this objective, we developed a strategy of constant and transversal presence in the wide gaming territory.
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Citröen has already counted several times on Play The Game to enter the gaming territory. This year, 2022, they wanted the most difficult yet, to remain linked to this territory but to include an important asset for them: cycling
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