Brand Analysis on Twitch: Leadership in Streaming and Gaming
The landscape of brands on Twitch is ever-changing, and today we're bringing you an detailed analysis of the brands that have been making waves this past month. If you're interested in discovering how brands are leveraging this streaming platform, stick with us! Here we present the Twitch brand ranking.
Non-endemic brand ranking by mentions
Twitch isn't just for gamers. That's why we've analyzed the presence of non-endemic brands in the industry to spotlight the top 10 most notable players on the platform for May.
Amazon: The Unassailable Behemoth
Amazon, the globe's largest marketplace and owner of Twitch, takes the lead with a whopping 2.5 million mentions. Its suite of services, from its online store to streaming platforms, cements its constant presence in the lives of Twitch users. Its popularity is overwhelming, boasting over 90% share compared to other marketplaces like eBay, with a mere 50,000 mentions, and Aliexpress and Vroom, barely scraping past 30,000 each.
Google: The Search Engine King
With upwards of a million mentions, Google secures its spot in second place. Its search engine and software tools are indispensable for users of all ages. While newer generations are exploring alternatives like TikTok and ChatGPT, Google remains the king on Twitch, with a noticeable lead over its closest competitor, Firefox, which barely manages 12,000 mentions. Google also shines with its presence on over 175,000 channels and being mentioned by nearly 500,000 unique users. Google is omnipresent.
Spotify: Reigning Supreme in Music Streaming
Spotify, the go-to streaming platform in the music realm, surpasses the million-mark in mentions. This is largely owed to its adoption by streamers, who share their playlists during broadcasts. Spotify dominates with over 75% share, leaving competitors like Netflix, SoundCloud, Crunchyroll, and HBO in the dust.
Uber and PayPal: Essential Tools of the Trade
Uber and PayPal, each boasting over half a million mentions, are widely-used software applications. PayPal, in particular, is highly relevant on Twitch, being one of the most popular payment and donation methods for both streamers and viewers.
Diverse Brands in the Top 10
Rounding out the ranking are brands from various sectors: WhatsApp in communication, Apple and Sony in technology, and Coca-Cola and McDonald's in consumption. These brands are household names, and their presence on Twitch is par for the course. Their popularity is reflected in their frequent mentions and usage both online and offline.
Visual impact of brands on Twitch
In addition to mentions, it's crucial to analyze the visual impact that brands achieve in streams. Brands that grace the screen, whether through controlled campaigns or organically, gain significant visibility.
Google once again leads the pack in visual impact. Its logo pops up whenever a streamer shares their desktop or a web page, ensuring an enduring presence..
Nike and Adidas stand out for their prominence in the attire of streamers themselves and even certain video game characters, such as the footballers of EA SPORTS FC 24, giving them substantial visibility.
Monster Energy also clinches a spot among the most visible brands, thanks to its sponsorships in esports and collaborations with streamers.
Top endemic gaming brands
Turning to endemic brands in the gaming sector, the heavy hitters are Minecraft, Epic Games, and Xbox.
Minecraft has been a hive of activity in May, marking its 15th anniversary with a slew of activities, announcements, and giveaways. Its collaborations with brands like Google and YouTube, along with the announcement of its upcoming series on Netflix, have widened its reach.
Epic Games has captured attention with its mega sale event, offering discounts and free games, sparking plenty of conversation on Twitch.
Xbox has been a hot topic due to speculation about upcoming releases and the Xbox Show Case news conference at the Summer Game Fest. Xbox is a recurring topic in gaming discussions, especially surrounding major events.
Other gaming-related brands
Big names like Star Wars, Marvel, Disney, or LEGO have also had a notable presence this month. These brands are revered in the gaming community and often pique interest through special events, like Star Wars' renowned "May The 4th". Their appearance on Twitch underscores their influence and impact on the digital entertainment realm.
The Success of brands on streaming platforms
The relevance of non-endemic brands on Twitch stems from their adeptness at seamlessly integrating into users' daily lives and the platform's dynamics. By leveraging Twitch's unique features, such as its highly engaged community and real-time interaction, these brands have boosted their visibility and connection with consumers. Providing products and services that complement the streaming experience, such as digital tools, entertainment, and payment facilities, has kept them pertinent and present in the daily discourse and activities of Twitch users. This strategic integration not only ensures mentions but also positions them within the visual and functional fabric of streaming, solidifying their stance in the digital ecosystem.
This month has witnessed brands not only being mentioned on Twitch but also making a significant visual impact. Staying abreast of these trends aids in better understanding how brands carve out their place in consumers' minds and how we can capitalize on these opportunities to bolster our presence on streaming platforms, in the gaming sphere, and in emerging forms of entertainment.
All data in this article is sourced from Stream Hatchet. At Play The Game Agency, we analyze these trends to offer strategies and solutions to our clients and partners. If you're curious about how we can help you capitalize on these opportunities, don't hesitate to contact us.
