SPONSORSHIPS AND BROADCASTING ACTIVATIONS

Sponsorship is one of the main entry points for brands in broadcasting, i.e. broadcasting on different platforms of content that appeals to new generations.

Events such as the Ibai La Velada del año, The Grefg's Esland Awards, the Kings League or Marbella Vice, among others.

Events with audiences in the millions and spectacular engagement. But also subject to fashions, trends and the ups and downs of an audience that is not very loyal.

Despite being 100% independent at Play the Game, we have a close relationship with the entire broadcasting ecosystem, whether they are influencers, crews, developers or other assets. This way, we will look for the option that best suits a brand based on its resources and values. We have all kinds of projects and are constantly looking for new possibilities.

But we cannot forget about activations. It's no good just putting your brand logo and waiting to see what happens. We have an activations team with experience in more than 400 projects.

We manage cross & sales promotions between brands and companies optimizing their products and services.

We also develop win-win actions between influencers in exchange for presence and visibility.

PHYGITAL SPONSORSHIPS

Sponsorship is one of the main ways brands enter digital communities, though it’s not the only one.

At Play the Game, even though we're 100% independent, we have a deep understanding of the entire new entertainment ecosystem, from digital communities in gaming, manga, anime, music, and sports, to influencers and other areas. This enables us to find the best fit for a brand based on its resources and values, while also considering the activation opportunities these properties offer our client.

We have all kinds of projects in search of new sponsorships.

We develop bartering actions between influencers in exchange for their presence and visibility.

Furthermore, we manage cross-channel and sales promotions between brands and companies, optimizing their products and services.

We reach collaboration agreements to cede the product in exchange for presence and notoriety.